• Case Analysis

  • Why does CYBL use the Case Method?

    The .Case Method' method originated in the 1920s and was promoted by Wallace Donham, former Dean of Harvard Business School. Following more than 100 years of development, Case Analysis has become Harvard Business School’s primary teaching method and an important piece of training for global Business Schools.


    In the here and now, globally renowned corporations such as McKinsey, Boston Consulting Group, Goldman Sachs, Ernst & Young, Deloitte, PwC, and Byrne interview their individual candidates through case studies. Concerning those with the desire to work in the financial and consulting industries, performance on business case studies is crucial.


    The Case Method integrates real world problems with academic rigor. With the case study serving as the classroom’s primary locus, students discuss and analyze case studies together as they transition from passive learning into active learning. This serves to guide students outside of their comfort zones and enhance their abilities to analyze and solve problems. Within the initial training stages, students foster independence as they learn to think and create. In the latter stages, students learn from each other’s strengths and build communication skills.

  • How to do Case Analysis?


    Being able to recognize key information

    A case will describe what kind of problems a company or industry encountered and help readers to know what exactly is the problem. Normally a case would not cover every minute detail of the market or the firm. Maybe students will find out some information in the case is not substantially helpful for analyzing. They need to try your best to find out and mark the information that they think is the most helpful.

    Find out the problem and set up goals​

    After marking the information that they think is the most important, students can start reading CYBL's guide to business case analysis.. First and foremost, they need to identify a driving problem and set up long and short term goals for their assigned firm. After that they can start analyzing and during this process being able to reset the goals and find out more problems.

    Critically analyze the case

    Then students need to decide on the analytical tools that fir the particular case.. It can be "SWOT" or Potter's five strength models, or just by comparing markets and companies. They should talk and discuss with their teammates and hold a positive attitude to disagreements. Remember, better ideas come from constant communication and revision



    Case Practice


    The following sample cases are designed to give students a basic introduction to case analysis and case presentations. Students should practice working with these case packets before the tournament. Each tournament will have a new case and case problem.


    Standard CYBL Case Length

    Standard CYBL Case Length

    Standard CYBL Case Length

    International Competition Case Length

    National Championsip Case Length